United Airlines and JetBlue are now offering Twitter users first dibs on certain discounted fares. If you haven't already signed up for a Twitter account this might be a reason to do so.According to a story in USA Today, the airlines are "using the uber-trendy form of messaging to quickly connect with customers and fill seats on flights that might otherwise take off less than full."
JetBlue posted its first "Cheep" on July 6, a $9 one-way trip from JFK to Nantucket. Since then the carrier has generally notified Twitterers about sales on Mondays, giving them about eight hours — or as long as there are available seats — to book a trip for that or the following weekend."By promoting the Cheeps through Twitter, we give the already spontaneous audience of Twitter users a chance to grab great last-minute fares," says JetBlue spokesman Morgan Johnston.United's Twitter-only fares, also known as "twares," started in May. The airline's sales tweets can come at any time for a flight leaving on any day, and fliers have had to pounce quickly because the offers are usually available for only one to two hours."Twares are all about surprising our customers with low fares for a very, very limited time," says Robin Urbanski, a United spokeswoman. And, she says, they "sell extremely fast because the prices are unbeatable."
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