Best Western introduces descriptors

Best Western hotels are individually owned and each property has its own unique flavor. I know because as Best Western's leisure travel spokesperson, I've stayed in a range of properties all over the country, from the sleek President Hotel at Times Square in New York City to the rustic chic Kentwood Lodge in Ketchum, Idaho. The variety is the beauty of the world's biggest hotel family.

Now Best Western is introducing a new "descriptor" program to meet travelers expectations so they can find the right hotel in the Best Western family, at the right price, for any type of trip they are taking. Hotels will be identified as BEST WESTERN, BEST WESTERN PLUS, or BEST WESTERN PREMIER.

"We've built 65 years of goodwill with guests worldwide, and we are constantly evolving to better serve our customers. Descriptors enable better navigation of our large and diverse hotel portfolio, making it easier for business and leisure travelers to know which type of Best Western hotel to book," said David Kong, president and CEO of Best Western International. "This promises a more satisfying experience once they check in."

Here's a look at what you'll find at the three different types of properties:

1) BEST WESTERN

·Typically AAA 2- or 3-diamond rated hotels

·Great value for leisure and business travelers

·Breakfast available at all hotels

·Free local calls

·Free high-speed Internet

·A free-of-charge, publicly accessible computer with Internet access available




2) BEST WESTERN PLUS

·AAA 3-diamond

·Breakfast available at all hotels

·On-site laundry and/or same-day dry cleaning services available

·Predominantly 32-inch flat screen TVs

·Free high speed Internet

·Upgraded bath amenities package




3) BEST WESTERN PREMIER

·AAA 3-diamond or higher

·Personalized services (i.e. concierge, turn down service, etc.)

·In-room safe

·Sundry shop

·Oversize fitness room with upgraded equipment

·Predominantly 42 inch flat screen TVs with HD channels available

·On-site dining offering breakfast & dinner at a minimum (some also serve lunch)

·Free high speed Internet

·Premium linens & terry

·Deluxe bath amenities


From the sunny shores of Florida’s gulf coast to the snowy mountain tops of Colorado, remember that Best Western offers three choices that offer you amenities and services that best fit the travel needs of you and your family.